FREDA 'D PARFUM
Client
FREDA 'D PARFUM
Year
2019
Location
Singapore
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FREDA’ D is an artisanal fragrance house dedicated to the art of natural perfumery, continuously producing quality perfumes and fragranced products.
This is a 30s perfume branding commercial for my final year project, with our client Freda 'D.
Pitching & Creative Direction by Zoey Tan.
3D Animation by Hugo Koh & Zoey Tan.
Creative Process
Elements of nature are hinted in a metaphorical way to signify the artisanal and natural perfumery products. The perfume bottle is portrayed in an abstract overtone and experimental way, giving nuances to how fragrances, that can neither be seen nor touched, are embodied. An overall style done in 3D with an aesthetic and sleek look, we aim to highlight key features like glass and metallic textures for a realistic appearance.
My pitching for final year project was selected and as leader of our group, I was mainly in charged of the Creative Direction, 2D animation and some 3D animation. The main crucial scenes were 3D animated by my partner Hugo.
